Current Situation Analysis of China Pipefitting

At present, the growth rate of China pipefitting market is up to 15% - the world's top three. The speed of development is amazing, which indicates the huge capacity of the market and whole industry prosperity.

 

Enormous market potential

According to statistics, the demand for plastic pipe material in the domestic market is likely to continue to grow at an annual rate of more than 12%, especially because that our country speeds up the pace of modern city construction and strengthens the recycling of the sewage. It has a wide prospect in the application of plastic pipe production such as the water supply and drainage systems, building heating system, water supply, drainage pipe, gas, heating pipes, large diameter buried pipe etc. Therefore, pipe production enterprises should seize the opportunity, constantly develop new application areas and strengthen the brand upgrade.

 

Disorganized brands

Building materials market has fierce competition. No matter it is high or low-grade, every market level has several or even dozens of brand compete with each other, so does different grades of products, in addition, the steady-state tube, the butt welding aluminum-plastic composite tube, and other new product market competition is more intense. Due to a serious homogeneity of pipe market and consumers incomprehension of product knowledge, the market and product information is seriously asymmetric. People usually make a selection from the appearance and the price and rarely buy a particular brand, which makes a lot of enterprises and businesses easy to analysis wrong of the market, which results in no selling point and ignores the brand image establishment, therefore consumers cannot buy real high quality products.

 

Unsubstantial brand awareness

Inadequate brand enterprise consciousness, backward marketing network construction and low technical and financial entry barriers makes the scale of most enterprises is generally small, with single marketing methods, high costs, the lack of brand strategy, and no research or solutions to the target market and market segment. They have not enough consideration for the improvement of technique and quality. When the competition is more intense, many enterprises fall into the embarrassing situation of channel conflict, rising costs and revenues, customer complaints, satisfaction reducing, etc.